Matsue, along with Kanazawa and Kyoto, is a place which is know for Wagashi (Japanese sweets). The quality of their sweets is superb. It's very delicious to the palate and beautiful for your eyes to enjoy. Wagashi is an essential part of people's daily lives in Matsue. The history of it dates back during the rule of the 7th feudal load of Matsue fief "Harusato Matsudaira" around 1770. And he made tea ceremony culture popular across the region. Many of the traditional wagashi confectioners started their business since this era.